Expert Ezine Class

• Are you looking for new ways to bring in more clients and earn more money?
• Do you want to blow your clients out of the water with a new ezine design?
• Are you thinking about doing an ezine for your own business?
• Do you want an edge over the competition?

Well you have come to the right place. As an expert on ezines, I am well equipped to teach you everything there is to know about ezines. I have designed and maintained hundreds of client ezines, all with spectacular results.

During this downtime in the economy your clients expect you to know more and more, and potential clients need a virtual professional that can “do it all.” If you want your business to expand and grow, you must add new skills to your arsenal of services.

SELF STUDY VERSION OF THIS CLASS IS AVAILABLE NOW: click here

This class is perfect for you if you want to:

• learn a new skill and keep up with the times
• charge more per hour
• be seen as an expert
• feel more confident as a virtual professional

How many times have you said, “Sure, I can do ezines.” And, you probably can. But I am betting you want to do an “expert ezine” that will knock their socks off!

This class with teach you the following:

• the strategy and reasoning behind an ezine
• how to find content
• what to look for in a great ezine
• what to include (so you don’t forget anything)
• how to get an ISSN number and what it is (and why you should have one)
• how to market your ezine and build your list
• designing the graphics for the ezine
• clip art tips for ezines
• what delivery system to use
• how often to send an ezine
• plain text or HTML and what’s the best choice
• worksheets and checklists so you don’t forget anything
• Can-Spam laws
• Double opt-in and single opt-in lists
• how to make it easy for your client to get a schedule going
• how to plan out your ezines for the next 52 weeks
• Resources for resizing pictures, designing the header graphics, and other tools

At the end of the four-module course you will be able to:

• Add ezines to your list of services
• design a stunning ezine
• know more about marketing ezines
• strategize with your clients on when to send an ezine and what to include
• raise your rates!
• keep your clients on track with a schedule

We will also go over the best tools to use for the job, lots of resources, and why not to skimp on software and other essentials for a great ezine. There will be homework and you will actually design an ezine for yourself or a fictitious company that you choose. You can even use an actual client and design their ezine during the class. Best of all, you will see everyone else’s final ezine on the Module 4 class and have time with me (your instructor Sharon Broughton) to ask any questions about any particular issues you might be having.

Module 1:

The strategy and marketing of an ezine and how to find content and stay organized.

Module 2:

How to design an ezine, from a design and marketing standpoint.

Module 3:

How to deliver an ezine. There are so many services to choose from. We will be focusing on 1SC, Constant Contact, and iContact!

Module 4:

Homework review and Q&A session. Check out the other student’s handiwork and see how your design stands up!